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LI Yuanyuan

Assistant Professor

[email protected]

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In June 2019, joined Faculty of Economics & Business Administration (FEBA), South University of Science and Technology. Research interests: Consumer Behavior and Behavioral Decision Making.

Work experience:

March 2015 - May 2019, Department of marketing and e-commerce, School of Business, Nanjing University.

Education background:

University of KU Leuven, Belgium，PhD in marketing (supervisor: Luk Warlop & Sabrina Bruyneel)

Department of psychology, Peking University, Master of applied psychology (supervisor: Xie Xiaofei)

Psychology, University of Helsinki, Finland, Exchange student, (supervisor: Heikki Summala)

Guanghua school of management, Peking University, Human resource management, Bachelor's degree

Research:

Consumer behavior;

Behavioral decision making；

Evolutionary psychology；

Attachment theory.

Publications:

Publications:

Li, Y. J., Janiszewski, C., & Liu, Y. *(Accepted). The Anticipated Regret of a Lost Opportunity: When Adding a Second-period Incentive Reduces the Appeal of a One-Period Promotion. Journal of Consumer Psychology (ABS4*, FT50)
Liu, Y., Li, Y. J. *, & Zhang, H (2022). Uncertainty Reduces Rejections of Unfair Offers in the Ultimatum. Current Psychology.
Li, L., Liu, Y., & Li, Y. J.* (2019). Frozen by stress: Stress increases scope insensitivity. PloS one, 14(10).
Li, Y. J., Lu, S., Lan, J., & Jiang, F.* (2019). Feel Safe to Take More Risks? Insecure Attachment Style Increases Consumer Risk-Taking Behavior. Frontiers in psychology, 10, 874.
Li, Y. J., & Gong, H.* (2018) Being a Parent Together: Parental Role Salience Promotes an Interdependent Self-construal. Frontiers in Psychology, 9, 1462.
Li, Y. J., & Liu, Y.* (2018). Are parents patient? The influence of parenting role salience and parental status on impatience. Frontiers in Psychology, 9, 1523.
Li, Y. & Xie, X.* (2009) The Analysis on the Driving Behaviour of Full-score Drivers in China. Advances in Transportation Studies. Vol. XIX., p.5 (EI).

Working papers:

Li, Y. J., Lin, S., Gong, H.* Wang, X. & Janiszewski, C. (Invited Revision). Time is shrinking from the eye of AI: Algorithmic recommendation increases impatience.
Liu, Y. & Li, Y. J.*, Zhang, R. (Invited Revision). The sunk cost bias looms larger under stress.
Liu, Y., Yang, X., & Li, Y. J. * (Invited Revision). When Going Green Backfires: The Influence of Environmental Commitments on Crowdfunding Success.